The Importance of Being the DRUNKEST!!!!!

Many of things in life we ignore because they are real or we ignore them because they are funny. But one activity which is rarely ignored satisfies both the criterion. Yeah, consumption of Alcohol is real and it is funny at the same instant (at times though). I think that it was the commodity due to which only some freak came out with the Law of Demand and Supply.And, I don’t know how good it holds for other goods, but it still holds good for Liquor. And, it will certainly hold good for liquor as long as there is any kind of trade on earth.

To prove my point I will be going back to the 1st half of 20th Century. A few countries like America (developed now and developing then) enforced the prohibition in 1930s and it is still illegal in some countries to sell and consume liquor (our own neighboring countries for instance). It is a proven fact that the great visionary like Al Capone made a lot of Money in this era, unlike other honest and hardworking Americans. But, one must note that it is only after few years the prohibition ended i.e during and post 2nd world war, America became the new superpower ending the great depression (which I think was primarily caused because of prohibition only). You may object with the stance that why it took a few years after prohibition to emerge America as a superpower, but u must take into consideration that for a product sales to be stable, it has to be sold thro a sales network. So, it took a few years for the beloved liquor to penetrate with the network and in the lagged age which followed the depression it was very difficult for liquor to establish the network overnight (despite the huge demand). So, it began the cheerful journey and after the 2nd world war ended, it was the most sought drink in America, which made the occasions more cherishable and the world started to discover a new set of etiquettes which was entirely different than what a British butler can teach you.

Now, a recent survey conducted in India tells that the no of young individuals (irrespective of Gender) consuming alcohol is rising not only in metros but also some B-class cities and so is the development in these burgeoning towns. Now, if we see the rate at which the Investors are dying to enter into these markets, it is obviously evident that these towns are growing faster than the previously existing Metros. Also, when it comes to my city, one of the surveys also tells that despite of the depreciation in real estate market last year in India, Nagpur is not also one of the three cities which have taken a positive growth( Lucknow and Jaipur are other two), but it is also regarded as the fastest growing cities in Asia. Courtesy…….

http://specials.rediff.com/money/2008/aug/11sl7.htm

http://www.rediff.com/money/2004/jul/15rich.htm

And for correspondence, many a few will know that Nagpur holds the record for most no. of Permit rooms per square kilometer in India. So here we can deduce that liquor does contribute to the economic prosperity of the city and in turn nation as a whole. Also, what is prevalent in few recent years that per capita Alcohol consumption in US has gone down by 15 % in past 4 years and the currency rate has taken a revision in a downward manner. Also, we can see that the things like the Tragedy with Lehman Brothers and banning of short selling in the US which can be taken as one more proof for my stance. Now, we can definitely see that there is a lot more to Alcohol than just a drink. US economy blossomed mainly after world war II and that too most in 70s and 80s which two decades are also regarded as the age of ROCK music and a few mention them as DRUNK decades.

At this juncture, we can see that in the current slowdown Germany(hit low in past 3-4 months) is now recovering in a big way, courtesy October Fest.

http://en.wikipedia.org/wiki/October_fest

Now we can see that the per capita consumption of Liquor in India is enhancing and so is the Economy. I know that you all will differ that this statement does not hold good for past one and half months, but remember that according to Indian Calendar it was the time which witnessed the month of “Shravan” which is now followed by “Pitrupaksha” will be ending on 30th Sep 2008. Again it will be followed by “Navratri” which again is a low tide period for Liquor but a high tide one for more sinful acts (most of you must have read between the lines). So for the economy to be stable and consistent we have to wait for the winter and as soon as it does I am sure that it will boost the Liquor sales as well as the Economy of the nation.

So, if you follow the rituals imbibed by parents as religiously as I did, then you better go for a toast this evening not for the sake of drinking but to improve the National Economy before it hits its low in Navratri.

Cheers guys and toast for Dr. Mallya, the Visionary for besotwing us with his miraculous sense of Business and his concern for the “Delight Quotient” of the youth and last but by no means the least the National Economy.

CHEERS!!!!!!!! :)